Brutal Simplicity of Thought: How It Changed the World by Lord Saatchi 0000-00-00 00:00:00

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by Lord Saatchi
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Brutal Simplicity of Thought: How It Changed the World by Lord Saatchi
Author
Lord Saatchi
Publisher
Ebury Press
Date of release
Pages
112
ISBN
9780091957025
Binding
Hardcover
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
79
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Book review

The principles of creativity revealed in deceptively simple words and pictures by the man behind the world's most successful advertising agency.
Simplicity looks easy. It's not. It's easier to complicate than simplify. 

Now in a pocket-sized format, Brutal Simplicity of Thought, presents stunningly simple examples of concepts that have changed the world -- from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. 

Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

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